Press Release: Inclusive Personal Training Comes to Western Massachusetts with Transformation Fitness WMA

WILLIAMSBURG, MA — Transformation Fitness WMA, a new locally-owned fitness business offering personal training, has officially launched services in Williamsburg. The business provides inclusive, personalized fitness coaching designed for individuals seeking a supportive alternative to traditional gyms.

Founded by J Oien (they/them), a NASM-certified personal trainer and registered nurse, Transformation Fitness WMA delivers evidence-based fitness programming tailored to each client’s goals, abilities, and lived experience. Services are available to residents throughout Western Massachusetts, with options for in-person and virtual training.

“People in the hilltowns of Western Massachusetts deserve access to personal training that feels safe, affirming, and sustainable,” said Oien. “Transformation Fitness WMA was created to support real people with real goals – whether that’s building strength, improving mobility, or reconnecting with movement.”

Trainer Background: Knowledge Backed by Lived Experience

Before launching Transformation Fitness WMA, Oien’s own fitness journey began during nursing school and evolved through athletic pursuits including a half-marathon, strength training to correct muscle imbalances, CrossFit, and powerlifting competitions. Oien also navigated returning to movement safely after a major surgical transition, an experience that shaped their commitment to safe, affirming coaching for all bodies — especially for transgender and gender-diverse clients seeking an inclusive training environment.

Oien’s philosophy emphasizes:

● Setting exciting, specific, measurable, attainable goals rather than vague aspirations
● Treating every body as a “gym body” and challenging harmful fitness norms
● Prioritizing movement that builds confidence, capability, and safety
● Providing nutrition guidance focused on fueling goals, not moralizing food

This unique blend of clinical insight and personal perspective positions Oien as a trusted guide for local residents looking for personal training that respects identity, experience, and agency.

Personal Training Services in Williamsburg and beyond

Transformation Fitness WMA offers:

● One-on-one personal training in-person in Haydenville, MA
● Small group fitness classes in Williamsburg, MA and remotely from anywhere in the US
● Virtual personal training - synchronous or asynchronous - from anywhere in the US
● Individualized programming with weekly coaching check-ins

Training sessions are held in private studio spaces, providing a comfortable environment for clients who may feel intimidated or underserved by conventional gym settings.

Inclusive, Community-Centered Fitness

Transformation Fitness WMA emphasizes inclusive and affirming personal training, welcoming clients of all genders, body types, and fitness backgrounds. The business is particularly focused on providing LGBTQIA+ affirming personal training, while remaining open and accessible to the broader community. In support of financial inclusivity, all services are offered on a “sliding scale” basis based on the client’s self-determined payment tier - no questions asked, no verification required; discount codes for 25% and 50% off are plainly stated on the website.

With a background in nursing and public health, Oien prioritizes sustainable fitness practices rooted in safety, education, and long-term progress – not quick fixes or extreme approaches. The business recently hosted its first small group fitness class, marking the start of ongoing community-based fitness offerings in the hilltowns.

About Transformation Fitness WMA

Transformation Fitness WMA, LLC is a Western Massachusetts-based personal training business serving Williamsburg and surrounding communities. Through one-on-one coaching, small group fitness classes, and virtual training, the company helps clients build strength, confidence, and a positive relationship with movement.

More information about services, pricing, and class times available at transfitwma.com.

Location: Williamsburg, MA
Website: transfitwma.com
Email: hello@transfitwma.com
Phone: (413) 268-4954